![]() Conversely, if we believe it is possible to reverse the impacts of climate change (and there’s a body of scientific evidence to show this is true) then we can.Ĭlimate optimism is winning support not only amongst climate activists but in the scientific, political and business arena. The thinking is that if we believe it is too late to act – it will be. Optimism about the future of the planet they believe, is much more likely to motivate positive action - countering the feelings of hopelessness and powerlessness that deliver inertia. Gen Z embrace climate optimism, they say, because it empowers - it’s an antidote to the climate anxiety that has been paralysing some young activists. Negativity bias is believed to be an evolutionary trait that can protect us from danger. But despite its survivalist origins, this bias can lead to a warped perception of reality.Įnter Climate Optimism – a movement that is gaining traction amongst both the younger Gen Z and the science community. The justification for this is chalked up to what’s known as ‘negativity bias’, a psychological phenomenon where we pay more attention to the unfortunate stuff happening around us than the beneficial. I wonder, could positive green storytelling deliver the change that’s needed?ĩ5% of stories published or broadcast are negative. How are the stories we choose to tell affecting our lives? And by changing the dominant plotline, by telling different stories, could we in fact reverse environmental catastrophe? What impact would a healthy dose of climate optimism have? But what is the impact of a continuous negative narrative on society, the economy and the planet at large?. Heatwaves, wildfires, floods, climate meltdown… Our devices, screens and audioscapes are filled with environmental doomism. But fear will never drive long-term sustainable change, so it’s time we tell a new story.” Anne Therese Founder, The Climate Optimist. “When it comes to climate change, we’re asked to panic.
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